Should you use more than one Estate Agent to sell your home?
You would think that having your property seen on more than one occasion would be beneficial but actually it can damage the marketing and sale of your property and here's why.
Once upon a time this would the perfect strategy for anyone selling their home, it was a way to make sure that the property was seen across all geographical areas at all costs.
Property portals and first impressions
Today we have property portals. When they were introduced this is when everything changed. Almost all buyers (93% at least) look online to find their new home, often browsing the portals such as Zoopla, OnTheMarket, Rightmove etc.
You would think that seeing a property listed on the same portal a numerous amount of times would be beneficial but actually the short answer is that it’s not. If a buyer spies your home listed several times online, it can come across as annoying and at worst misleading.
If you were a buyer and you saw a property online with more than one agent what would your thoughts be? Is this person in need of an urgent sale that they have listed it with more than one agent? This could influence low offers straight away, whilst genuine buyers may stay away completely, fearful of being stuck with a property that looks like will struggle to sell when their time comes to move on.
Here are some of the things a buyer will be thinking when they see your home listed more than once:
“Why is it on with two agents?”
“Have they struggled to sell and need to go with more than one agent?”
“There must be something wrong with it”
“Maybe I can get a bargain, I could offer really low if they are desperate to sell”
What we don't want for you is your buyers to have too many questions and not enough answers. After looking, they have to choose which agent to call and in the end in most cases it can get confusing.
This is just one factor we have seen over the years with buyers and sellers with multiple agents. Some agents charge you a higher fee for multi so in the long run choosing your sole agent could save you money.
Trust your agent and work together
Find an agent you love, makes you feel at east and gets results. Whether that is with us or another agent, our main goal is to sell your home and help you move on!
When you decide to sell your home, our advice is to choose your agent very carefully, and focus all your efforts on making that relationship work.
So do your research, pick slow, pick wisely and have faith in your chosen agent. You are going to be working together.
If you’d like our help to sell your home or would like to know what we do differently then feel free to get in touch with us.
Take care,
The Alexanders Team.