Real Life Success Stories: Selling Iorwerth Avenue

Real Life Success Stories: Selling Iorwerth Avenue

How we marketed and sold this stunning Victorian home, rich in original features and exquisite architectural details. A real life success story.

Why do some homes sell and some homes don't? Why do some homes get snapped up quickly while others stay on the market for a long long time? It is a question that is asked often.

We want to talk to you today about a real life success story all about a house in Iorweth Avenue, Aberystwyth. The homeowner called us and asked how we could help.

Address: Iorweth Avenue, Aberystwyth
Price £380,000
Sold for £375,000
Number of viewings: 7
Days on the market with Alexanders: 18

The Property History

Stunning Victorian home, rich in original features and exquisite architectural details. With five large bedrooms, and expansive rooms, the property offered a unique opportunity to own a home a popular area of in Llanbadarn near the hospital and University. As soon as you entered the property its grandeur became apparent; you were met with tall ceilings, moulded ceiling cornices, feature archways, dado rails, and original Victorian pattern tile flooring!

What We Did

Before we meet any potential client, we take a close look into the current marketing. Between Rachel our sales negotiator and Rhian our marketing consultant, we already know everything that is possible to know about the property before putting it on the market. Rachel met the client at the property and spent the first 15 minutes walking around the home getting a true feel of the property.

Together we worked out a plan. We moved furniture, added fresh flowers, dressed each room and had the property touched up. The property was ready for brand new photography and a whole new marketing plan. The professional photo's came out beautifully, and it really showed off the Victorian features this home deserved!


The Result

It didn’t take long, just 18 days in total. We created a fabulous social media marketing campaign which also included one of our personal videos. We ensured this home has a mixed media marketing campaign which included the portals, Facebook, Twitter, Instagram and a gorgeous display in our office windows. The home sold for £5,000 under asking price.


Can we help you move?

Call us on 01970 636 000. We are here to help you move to your next chapter.

Take care,

The Alexanders Team.


Get in touch with us

If you’re wondering “How much is my home worth in 2026?”, you’re not alone. With another year of shifting market conditions, evolving buyer priorities, and continued demand for well-presented homes, many homeowners are reassessing their next steps.

If you’re hoping to move in the first half of 2026, now’s the time to start thinking ahead. The property market might feel quieter as we head into winter, but getting your timing right over the next few months could be the difference between moving in spring or waiting until summer.

The start of a new year isn’t just about resolutions and fresh starts — it can also be one of the strongest times to list your property. January consistently brings a noticeable surge in buyer activity, renewed motivation and fresh budgets hitting the market. Here’s why selling in January can give you an early advantage.

If you’re planning to buy a home soon, you might assume the best place to start is on the property portals, Rightmove, Zoopla, or OnTheMarket. But the truth is, the savviest buyers are seeing homes long before they ever appear online. Here’s why registering with an agent puts you one step ahead.