How important is energy efficiency to potential buyers?

How important is energy efficiency to potential buyers?

Research by NatWest suggests that EPC Ratings are increasingly important to potential buyers. Find out why a higher EPC rating could make all the difference in attracting a potential buyer.

What is an EPC?


If you've ever bought a brand new appliance you'll have noticed a multi-coloured sticker informing you how energy efficient the item is. An Energy Performance Certificate (EPCs) is the same concept, just for buildings. The EPC is completed by an Energy Assessor and will tell you how energy efficient a building is, giving it a rating from A (very efficient) to G (inefficient).

The EPC will also make recommendations on how to improve a property's energy efficiency with measures ranging from switching to more energy efficient light bulbs to installing a more economical and eco-friendly heating system.

How important are they to buyers?


According to NatWest, the EPC rating of properties grew in importance throughout 2022 for prospective homebuyers. Its research showed 41% of those looking to purchase a property in the next 10 years stated that the EPC rating was a “very important” factor, a figure that was up from 33% a year before.
This means buyers feel an EPC rating is more important than the “amount of local green space” and of equal importance to the “levels of noise pollution” and “air quality".

A fifth of people hoping to buy property in the next 10 years said they considered an Energy Performance Certificate rating of C or above to be "essential". This figure has again increased significantly in the last year, 17% than 2021.
The most important factors to home buyers remained the cost and location of the property.

References:


Get in touch with us

Thinking of renting out your home? With major rental reforms arriving in 2026, the days of private, informal lettings are over. Here’s what every homeowner needs to know to stay compliant, protected and prepared.

When a property sells quickly, it’s rarely down to one single feature. It’s usually a combination of practical factors that matter to buyers once they step through the door. From everyday viewings and feedback, certain priorities come up again and again.

In today’s digital world, it’s easy to think that property websites and online portals are all you need to sell or buy a home. While technology makes searching and listing properties faster, local estate agents still play a vital role—especially when it comes to getting the best outcome and reducing stress.

Selling a home can be stressful, and there’s no shortage of advice—some good, some misleading. At Alexanders Estate Agency, we often hear common myths that can confuse sellers. Let’s separate fact from fiction so you can make confident decisions.