Feel Good Friday: Aberystwyth Tea Business
This week we wanted to talk about two Aberystwyth University students who are brewing up business success after securing funding and office space to get their premium tea business off the ground.
Amy Aed, 22, and Emily Knipe, 20, who met at university and bonded over their love for tea, have launched EISA Tea co., a premium tea business with a focus on social and environmental responsibility.
The duo started their business with the help of Big Ideas Wales, part of Business Wales and funded by the European Regional Development Fund through the Welsh Government. The service is aimed at anyone between the age of 5 and 25 who wants to develop a business idea, including students and graduates.
With ambitions to get EISA Tea co. sold in cafés, delis and hotels from June, the business’ first products includes two pure teas and two blends. While the high quality white and green tea aims to attract traditional tea-lovers, the pair hope to draw new consumers in with their world’s first Welsh Cake tea and the UK’s first vegan sticky chai.
Talking about how EISA Tea co. originated, Emily said: “When the pandemic hit, we decided to do an online tea course to broaden our knowledge of the industry. After discovering even more about all the ethical issues associated with tea farming, we couldn’t even enjoy a cuppa without feeling guilty.
“We recognised other tea lovers out there might also be in the same moral dilemma and soon realised that there was a gap in the market for delicious, flavoured tea with less of an environmental burden. This became the main motivation in ensuring our products are responsibly farmed and that EISA Tea co. is an ethical business.”
We wanted to share Amy and Emily's success today with you. Being avid tea drinkers here in the Alexanders office, we certainly cannot wait until they launch.
Read more at Wales247.
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Thanks for reading,
The Alexanders Team.